You increase capacity by removing waste, not adding people: fix workflow bottlenecks, cut rework and admin, embed your software, standardise delivery, and free fee-earners from low-value tasks. Most firms can unlock meaningful capacity before they genuinely need to recruit.
Hiring is the expensive answer
Adding people to a firm with weak operations usually adds cost and complexity, not control. It’s worth exhausting the operational levers first — they’re faster, cheaper and make any future hire more productive.
Where trapped capacity hides
- Rework — work done twice because of unclear briefs, weak handovers or missing information
- Admin drag — fee-earners doing chasing, scheduling and data entry that shouldn’t reach them
- Bottlenecks — partner review queues and jobs waiting on the client
- Tool gaps — software that’s installed but not embedded, so people work around it
- Inconsistency — every job done a slightly different way, so nothing gets faster
The order to tackle it
Map the workflow, remove the biggest bottleneck, standardise the highest-volume job, then push admin down or automate it. Each step compounds. Only once the operation is tight does hiring give you a clean return.
Systematically finding and removing that trapped capacity is a core part of the Optivo Monthly COO.
Put a number on it before you do anything
The argument for finding capacity rather than hiring it is only persuasive with your own figures attached, and most practices have never produced them. Three measurements, one month, no special tooling.
| Measure | How | What it usually shows |
|---|---|---|
| Rework | One field on every job: did this come back, and why | The largest single loss, and entirely invisible on current reports |
| Chasing | A time code for pursuing records, queries and approvals | Grows with client count, not with fees — so it worsens as you grow |
| Owner time | Two weeks in rough half-days | Almost never matches what the owner expected |
You are not after precision. You are after the order of magnitude, because the decision it informs — recruit or restructure — is not a close call once the numbers exist. In a team of eight, if those three account for even a tenth of available hours, that is most of a full-time person already on the payroll.
The handover is where the hours go
If you only fix one thing, fix the point where prepared work reaches review.
Rework is expensive because it costs twice at both ends: the preparation time is spent again and the review time is spent again. A file that goes back and forth three times has consumed four times the review capacity of one that goes through cleanly — and review capacity is the scarcest thing in a stretched practice, because it sits with the managers you cannot recruit.
The cause is almost always the same and it is not competence. It is that nobody has written down what “ready for review” means, so preparers make a reasonable guess and reviewers correct to their own standard. Two reviewers will have two standards, and a preparer working for both will satisfy neither consistently.
The fix costs one meeting: agree the definition, write it as a checklist on the job, and stop accepting work that does not meet it. The first fortnight is uncomfortable because work gets handed back at the front rather than the middle. After that, the queue shortens noticeably.
Capacity you can release this quarter
In rough order of hours recovered per hour invested.
- Define “ready for review” for your highest-volume job type. One meeting, immediate effect.
- Kill the duplicate record-keeping. Most practices maintain a deadline list in the practice management system and a second one in a spreadsheet because somebody does not trust the first. Pick one and delete the other — the maintenance of the shadow system is pure loss.
- Stop the partner review that adds nothing. Many practices review everything at partner level out of habit. Set a threshold, name three explicit exceptions, and shadow it for six weeks. Almost all the differences you find will be preference rather than error, and preference belongs in a written standard or nowhere.
- Batch the interruptions. Queries answered as they arrive cost far more than the minutes they take, because they fragment the block of attention a set of accounts needs. A twice-daily query window recovers more than it appears to.
- Connect the bank feeds for one segment. This is the only item on the list that removes chasing rather than speeding it up, and it is the one that matters most before MTD for Income Tax turns one annual records request into five.
What outsourcing does and does not solve
Buying production hours is a legitimate and fast answer when the bottleneck genuinely is preparation hands. It is the wrong answer to two situations that look similar from the inside.
If the bottleneck is review, outsourced preparation makes it worse before it makes it better — more prepared work arriving at the same scarce reviewers. If the bottleneck is chasing, outsourcing does not touch it, because extracting records from a client depends on a relationship the outsourcer does not have.
And outsourcing into an undefined handover exports your rework rather than removing it, now with a time difference attached. Define the standard first; it is the same piece of work either way, and it makes outsourcing work properly if you go on to do it. The full comparison sits in the honest look at practice support options.
Why it does not happen without protection
All of this has to be done by people who are already too busy, during the period when they are too busy, and it produces nothing in the first fortnight. That is the entire reason it stays undone in practices that know perfectly well what the answer is.
The mechanism that works is dull: half a day a week, in the diary, defended like a client meeting. It feels impossible for about a month and then feels normal. What does not work is intending to start after the current busy period, because in an accountancy practice there is no after — January runs into the 31 March year ends, which run into the summer filing, which runs into January.
If the half-day cannot be protected, that is worth noticing rather than working around. It usually means the owner is still inside too much of the delivery, which is a founder-dependence problem wearing a capacity problem's clothes.
Common questions
How much capacity can a firm really unlock?
It varies, but most founder-led firms are carrying significant hidden capacity in rework, admin and bottlenecks — often enough to defer a hire or take on more work without one.
Isn’t it easier to just hire?
Easier short term, costlier long term. A hire bolted onto a messy operation inherits the mess. Fix the operation and the same team — and any new hire — goes further.
Where does your firm actually stand?
Score it across the ten things a COO would look at first. Three minutes, an honest read on where you’re strong and where you’re exposed, and a 90-day plan for the areas holding you back.
Or book a confidential call if you’d rather just talk it through.