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Optivo is led by Andy Jackson.

An operator, not a consultant. When you work with Optivo, you work with the person who actually does the work — not a deal desk or a junior on a slide deck.

Andy Jackson, founder of Optivo
The operator

Twenty years of building, running and improving firms.

Andy is a founder and operator who works at the intersection of operations, growth, people and modernisation — helping accountancy firms move from reactive, partner-dependent and operationally stretched to structured, scalable and better controlled.

His approach is practical, commercial and hands-on: sustainable improvement through better systems, governance and long-term alignment, not financial engineering. He builds the operating infrastructure a growing firm needs, then leaves it embedded and owned by the team.

Operations & workflow People & capacity Digitisation & AI Pricing & advisory
Andy Jackson at work
How Andy works

Close enough to help. Never in the way.

Optivo is deliberately one operator, one retainer. You get senior attention every week, a plan your team actually owns, and someone in your corner for the decisions that matter — without adding headcount, cost or complexity.

  • Practical and commercial — every change earns its place in capacity, margin or control.
  • Hands-on, but building for independence — the goal is a firm that no longer needs him in the middle.
  • Straight-talking — if Optivo isn’t the right fit for your firm, he’ll tell you.
What people say

Trusted by the people who’ve worked with Andy.

Feedback from people Andy has advised, led and worked alongside across two decades of building and running organisations.

“Andy is simply one of the best people managers I have met.”
David EsdaileDirector, Healthwatch Trafford
“Very talented, astute and intuitive business advisor.”
Emma FrewBid Manager
“The energy he brings to business & clarity in direction is what makes him such a brilliant business coach.”
Andy NelsonSEO Consultant
“He is very high functioning, working at both strategic and operational levels. Andy knows how to get the best from his people and facilities.”
Tom CalderbankDevelopment Officer
“I found Andy to be very authentic and professional with a wealth of knowledge. I would certainly work with Andy again.”
Joe ConstantLeadership Coach
“Andy is an exceptional Strategy Consultant, Facilitator and Trainer who is able to combine sound business sense with a passion…”
Cordelia Osewa-Ediae FRSAStrategic Advisor & Board Member

Let’s have a conversation about your firm.

A confidential, no-obligation call to understand your firm, where it’s stuck, and whether Optivo is the right fit. If it’s not, I’ll tell you.